![]() For some consumers, that’s a little too much like Big Brother watching. This tracking is typically used for advertising purposes, like sending you an online ad if you happened to pass by that store again, but in some cases it could be used to find out when you enter a competitor’s store, for example. But techxperts learned a simple trick a long time ago: by generating new, random MAC addresses each time you connect, you should be able to avoid having public Wi-Fi owners track your movements or activity. If you connect over a public Wi-Fi connection, someone who’s monitoring your MAC address will know when you connect again in the future, when you disconnect, and so on. What is a MAC address? It is a unique multi-digit number that identifies your device when it connects to the internet. ![]() ![]() One tool, MAC address randomization, has long been thought of as a way to keep prying eyes off your internet connections, no matter where you were. ![]() In the fight to protect your privacy, there are a few tools at your disposal. ![]()
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